AITO Explained


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AITO – The Specialist Travel Association in the UK which hosts a group of unique and specialist travel companies, who collectively provide a range of holidays to every corner of the globe. All AITO members are required to provide the highest level of customer satisfaction by concentrating on three main pillars: Choice, Quality and Service – as enshrined in their Quality Charter.

Every company admitted to AITO is financially assessed and bound by AITO's own code of business practice which demands clear and accurate descriptions of holidays and the use of customer questionnaires for monitoring standards. Their members are also encouraged to participate in raising awareness among staff, customers and suppliers of the importance of sustainable tourism.

Some of their members can only be found here on their website and are not freely available on Britain's high streets, while others are offered by selected nationwide retailers called AITO Specialist Travel Agents.